Your Success is Our Success
Click on a Phase Button below to learn about our design and development process
  • Discovery
  • Planning
  • Design
  • Development
  • Testing
  • Deployment
  • Support
Before we talk contracts, we want to know about your business. We offer a free consultation either in person or via internet/phone. You ask us as many questions as you would like, and we ask you questions so that we can get to know your goals.

Never start a web design project without doing the proper research first. One reason why website projects fail and the clients never get any real ROI (Return on Investment) is because designers just want to design captivating sites that win awards or make people Oooh and Ahhh. We start with a Discovery phase because we realize that there is a lot more to be discussed before whipping out something gorgeous.

In the Discovery phase, we will ask you what your primary goals are for the website. We will be doing our research as well, but we want to know what you like and what you don't like about current websites including your current site.

Who are your competitors? We want to know so we can prepare your website to outgrow the competition. What makes you UNIQUE? Why would I chose your company over the competition? These are the big questions that need to be answered prior to any designing or wireframing.
Using the information gathered from phase one, it is time to put together a plan for your web site. This is the point where a site map is developed.

The site map is a list of all main topic areas of the site, as well as sub-pages. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. It has been said that a user will always remember a bad user experience. This site map creation ensures that the flow of your site makes complete sense and that your users will have the best possible experience.

Upon approval of the site map, we move into the wireframing process. Wireframing focuses on content, not design. We provide rough sketches of the layout of the main sections. Why not go straight to design you may ask? Content is just as important if not more so. Having a plan for content helps with search engine optimization (SEO). Remember a search engine does not rate your website by the colors or the logo; they look at the content, the layout, the hierarchy. But don't worry, after the wireframes are approved we get to the pretty part.
We typically create 1-3 unique designs depending on the project specifications / client budget. We do NOT outsource. Your designs will be one-of-a-kind and created in house by Stephanie. These designs will be sent to you via email or presented in person. From this step we pick the design you love most and tweak it further. We provide unlimited revisions to your design. Our priority is keeping you happy and keeping on track with your goals.

Upon approval of the initial homepage design, we provide mockups for all of the other major sections. You can rely that the final product will be represented by these designs.

All designs must be signed off on before moving into the development phase.
This is where your website comes to life! Stephanie will be responsible for the first round of coding your website (no outsourcing!). I provide you with HTML and CSS compliant code to test on your own web browser. After that, it goes from static HTML to a dynamic site that you can edit yourself.

Once the main pages are coded, the website is brought into Wordpress. Wordpress is a popular tool (runs 19% of the web!) that allows us to work off a stable and secure starting point. From there, we develop a custom theme specifically for your website. This means we create everything from scratch to ensure it meets your needs to a T. We do not use ready-made templates of re-style themes used on other sites because your website is and should be unique.
Testing is a crucial step to make sure the web site meets your viewers' expectations. This includes both testing the functionality, known as the back end, and the look and feel, known as, you guessed it, the front end.

The back end is what displays the right page, stores the text and images, and make sure that contact forms work properly. The time needed to properly test the site depends on its complexity. The front end is how all the text, images, styles, and animation effects work together. The tricky part of front end testing is getting it to work on all the different web browsers. It has to be tested on all different web browsers such as Internet Explorer, Safari, Firefox, and Chrome. The site also needs to be tested on tablets and mobile devices as more and more people use those forms of surfing the web.

In the past few years, web browsers have matured in the way the display the pages. We make take advantage of this by using standards compliant code that reduces the amount of "tricks" to get everything looking right. This also makes sure when new web browsers or iPhones come out, everything should work properly.
To make development easier, we start everything on our local servers. This lets us develop and test without putting anything online until we're finished. Once we're ready to go, we upload it to your hosting provider account.

Your hosting provider can be any number of companies such as Yahoo, GoDaddy, Dreamhost, etc. We do not actually provide the hosting service as it is more economical for our customers to use one of the many hosting companies that are out there that essentially all do the same thing.

Once we deploy the site we perform final tests and let you know it's ready to use. Now would be the time to let Google know about it and consider advertisements or other forms of marketing.
Once the site goes live, we do not disappear. We can provide on-going support as needed. If you want to update your own site, feel free. We provide you with all the code source files or in specified cases WordPress content management system (allowing you to easily update your site without knowledge of code). We also understand that you are the best at what you do and sometimes would like outside support. We are available on an hourly basis for on-going updates of your entire site. Typical response time is under 24 hours, but you are welcome to call us 24/7 for immediate assistance.

We provide full written instructions for how to update and maintain your site and provide a pretty personal service – so even if you have questions long down the track about how to do things for the features and code that we provide, we’re able to help support you. We provide rapid on-going support for the code we provide – especially in the early days when you’re getting used to a new tool.